Client: Geometry Global part of Ogilvy & Mather
Hahn’s branding is not a mainstream portfolio – using the latest brewing technology, the range of beers under Hahn’s logo is designed for modern Australians.
Since 2015, Presfast has been collaborating with creative agencies associated with Lion Beers. In early 2017, Geometry Global part of Ogilvy and Mather briefed Presfast on a simplistic pallet topper to support the display of Hahn SuperDry. GEO had presented 4 ideas to Lion – 1 being favoured at the time Presfast was briefed.
With access to the most advanced technology in the digital printing industry, Presfast knew they could implement a more innovative theme into the pallet topper. Fundamental to the brief, the marketing campaign required changes from ‘promotion’ to ‘brand’ – it was our duty to execute something interchangeable.
The key requirement was to develop a ‘standout’ piece of retail merchandising for bulk displays, which could showcase 6-packs and cartons.
Our merchandising solution combined the power of substantial product display with the significant messaging real estate to communicate the product’s unique qualities, as well as promotional concepts during the tactical campaign period. Shoppable from all sides, Presfast established a pallet topper display unit that sat on top of 74 cases of beer (on a pallet).
From Launch to Ongoing Branding
Made specifically to showcase the ‘soft’ brand refresh, the display featured interchangeable media panels, allowing the unit to alter its communication from launch to ongoing branding.
At Presfast we are visionaries who seek the most innovative results – with City Skyline, we simply weren’t prepared to ‘quote and hope’!
"We take complete ownership with all projects – transforming challenge to opportunity – which is why projects like this are a testament to our talent in creating flagship display pieces that are truly respected by clients."