Client: Coca Cola Amatil with Coca Cola South Pacific
Early in 2019 Coca Cola South Pacific briefed Presfast about a confidential product launch for Australia – Coke Energy. Designed for busy people on-the-go who are looking for an extra energy kick and love the great taste of Coca-Cola.
This was set to be one of the biggest NPD projects to launch for CCSP & CCA in many years and demanded an innovative and unique suite of Retail Display pieces to showcase the product.
In addition, we needed to deliver displays that created theatre and disruption across a range of store sizes & formats.
Our strategy was to disrupt and interrupt shoppers so, that that they would become aware of the great new energy drink entering the Australian market.
Presfast developed unique and fresh iterations of the merchandising units that the Coca Cola Amatil team love. The display units needed to be bold and impactful, yet simple and fast to construct in store as the retail campaign needed to launch simultaneously across Australia.
Presfast developed a range of three Off Location Displays which shared core components. This helped drive production volumes and reduce unit costs, whilst a simple dress up kit differentiated each display and ensured they were executed correctly in store. The displays were all produced at our plant in Sydney and distributed nationally from our facility.
In total, Presfast produced over 88,000 pieces of POS & retail displays for this campaign. Production and delivery were all complete within 5 weeks.
Presfast was ready with materials one week before the required launch date, so when the launch was brought forward by one week to coincide with the Sydney winter festival VIVID, this was also achieved.
CCA and CCSP have nominated that the retail displays be submitted for the Shop! Awards (the Australian chapter of POPAI).