Riedel

Client: Riedel a brand of RSN Australia

Presfast has been working with RSN Australia since early 2014. Presfast develops physical packaging as well as core creative and artwork for retail packaging.

This retail packaging brief was challenging in that the packaging needed to be structurally robust enough to hold a bottle of wine plus 2 delicate Riedel glasses whilst not looking too ‘industrial’.

Strategy

The Presfast strategy was to create a bespoke retail package that reflected the premium nature of the Riedel range of glassware by closely following the Riedel ‘brand-book’. The packaging was designed to sit comfortably within the broader portfolio of retail boxes.  Full wine bottles and delicate glassware don’t traditionally live happily in close proximity with each other.  The retail boxes were created to be easily and safely shippable from warehouse to highstreet and beyond – securely nesting their delicate contents.

Solution

Presfast developed 4 different artworks for the packaging to deliver against the needs of various retailers as well as different Riedel glassware shapes and sizes. The internal nest was adaptable to securely hold any wine bottle shape and any glassware.

 

Riedel

Achievements

The key achievement for the client was that the brief lay dormant with a packaging manufacturer for approximately 6 months before Presfast was commissioned to create the physical packaging as well as creative design. Within a 4 week period Presfast delivered on the brief, ensuring that RSN could meet it’s Christmas 2018 retail commitments.

Presfast works with RSN Australia on the full breadth of their needs and are the recommended packaging supplier for clients of RSN who purchase glassware for their corporate needs.

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