Ultra Crisp

Client: Hahn Ultra Crisp (HUC)

Presfast has been working with the creative agencies associated with Lion Beers since early 2015. In February 2019 LionCo Australia planned to launch the newest addition to the Hahn family. Born out of a revolutionary brewing process, the beer features Low Carbs, is 99% Sugar Free, Gluten Free and Preservative free, all whilst still being a full strength beer brewed from rice.

Strategy

If it’s on display, it will sell!” is an adage used in the beer business. The requirement was to develop a disruptive display that showcased 6-Packs. The challenge was to develop bulk 6-Pack display units that were cost effective and helped drive ROI for the client.

Our merchandising solution allowed for tremendous stock weight but also significant messaging real estate to communicate the unique product attributes including low carbs, sugar free, gluten free and preservative free.

Solution

Presfast developed a truly unique off-location display unit,  specifically for this launch that accommodated 6-Packs rather than cartons

 

Ultra Crisp 1

Ultra Crisp 2

 

Achievements

As of May 2019 LionCo estimate that this new product represents approximately 30% of the overall Hahn brand volume.

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