- By: Gavin

The Power of POS Displays

The Power of POS Displays

If there has ever been a greater time for sourcing a trusted advisor in the form of a direct manufacturing partnership, it’s now.

Challenge or Opportunity?

2020 has brought some incredibly challenging times to the world’s economy, with COVID-19 leading to a whole lot of fear and chaos, including panic buying.

While marketing is usually the first area to take a hit during a crisis, it cannot be denied that influential POS displays – possibly now more than ever – play a huge role in developing retail brands by engaging shoppers and creating consumers.

The question for brand and marketing managers right now is, ‘challenge or opportunity?’

At Presfast, we believe that every challenge comes with opportunity. If there has ever been a greater time for sourcing a trusted advisor in the form of a direct manufacturing partnership, it’s now, and POS is the answer!

Sensory Marketing

Sight is one of the most powerful senses in the world.

Living in an era that is profoundly shaped by colour and image, organisations are fast realising the power in visual communication, with one of the best ways to reach the emotions and feelings of consumers being captivating POS displays.

Generating emotion by using sensory marketing is by far the most effective way to not only stand out from the crowd but also encourage purchasing.

Choosing Presfast for POS

Presfast understands the extreme pressure that brands are currently facing in order to stand out in today’s increasingly competitive market. Focused on achieving impressive growth and sales, Presfast combines strategy and originality to produce ground-breaking POS solutions. Delivering complete integrated solutions is how we help brands overcome such challenges.

Renowned for being trusted consultants with over 32-years’ experience, Presfast offers an end-to-end Australian manufacturing one-stop solution that encapsulates POS collateral.

Other digital printing services include:

  • Packaging
  • Signage
  • In-store display
Gavin Bloor
With 45+ years of print knowledge and experience, Gavin Bloor’s visionary concepts are the driving force behind Presfast’s success.

Get in touch with Gavin directly

Feel free to get in touch with me directly via email or booking in a meeting through the calendar app below